
Nicole van der Burgh, from the Erasmus Coolhunt ‘08: On a Dutch television show (called Het Beste Idee van Nederland), I saw a very good example of using the factor ‘experience’ to differentiate a product. To young entrepreneurs added an experience to the product bottled mineral water, by developing “Eau de pussy”. To be honest, the idea is as horrible as it sounds but I think it is a perfect example how the factor ‘experience’ is used to differentiate in the market of a mature product, filled with an overload of competitors. The idea of Eau de Pussy is as follows: People (I presume men in particular) order a bottle (0.5 liters) of Eau de Pussy in a bar, club or restaurant. On the backside of the bottle, a code is printed. The consumer fills in the code on the website http://www.eaudepussy.com (not available yet), which leads to the showing of a picture of a beautiful naked lady that bathed in the water you just drank. Also, the creators thought of a surprise variant; in this case you have the chance that it was not a beautiful lady who bathed in your water, it could also be an elephant or a really fat looking lady.