Exceedingly simple in its design and brilliant in its concept, Time Flex is no more than a shock resistant and waterproof digital watch mounted on an adhesive band that can be stuck on to any surface we may wish, and remain there for as long as we wish. It is so thin that it remains always flush with the surface of our skin or that of any garment we may be wearing and thus will not interfere with any king of activity we would be doing, and for what we would need – or simply want – a watch to keep our time.

Buy a pair of sneakers and get a car for free! Volkswagen offers a very exclusive sneaker, designed with the new 50 VW Polo car in mind. The car’s interior and sneakers match perfectly. The only catch is that the sneakers cost 23.444 euros.

Facial hair became very, very common in the last few years, with almost every male who could grow it sporting some. It all began a few years back with shaped designer stubble, but pretty soon as this look became ubiquitous if not actually compulsory a facial-hair race developed in which male celebs and their followers sought to outdo each other in furriness. The stubble grew and grew, ending with Brad Pitt’s Mad Miner straggly nightmare and David Beckham’s patchy face-carpet. But now, inevitably, the beardy backlash has begun. Brad Pitt recently shaved his off, as had Russell Brand, Robbie Williams, Joaquim Phoenix, Keanu Reeves and Gossip Girl’s Penn Badgley, to name but a few.

Swedish clothing brand Elvine recently launched the Creators Inn by Elvine. They offer hotel-like accomodations for free to young creative people visiting cities like Gothenburg…

One of the most recognizable luxury brands of the world, Louis Vuitton, has been asked to provide the World Cup Trophy travel case. And they have come up with something…

The jewelry chain H.Stern collection inspired by Tim Burton’s movie Alice in Wonderland is breathtaking. Fingers looking for original pieces may place a special order for…

Spotted by Marina Grigol, ESAMC Coolhunt ‘10, Brazil. 
The time spent in a toilet can be really colorful. The RENOVA colored toilet paper…

Spotted by Lucas Rossi, ESAMC Coolhunt ‘10, Brazil. 
Colin Matsco designed this one of a kind product, produced through 3d printing. This…

Spotted by Karol Rosolen, ESAMC Coolhunt ‘10, Brazil.
The company Stone Island was set up in the 1970’s but has continually managed to keep itself…

Spotted by Luana Carvalho & Marcela Paffaro, ESAMC Coolhunt ‘10, Brazil. The Reef Fanning sandal is a design that REEF developed together with Mick Fanning, a two…

London Undercover is run by designer Jamie Milestone. His umbrellas  have a convincing touch of “Martin Parr” Britishness. They are bold, eccentric and colorful, but never loud.…

Mark Ronson, music producer, cover designer and cofounder of Allido Records, has designed a set of trainers for Gucci. The sneakers started to be sold at…

Think natural materials (often organically produced), loose silhouettes and earth toned colours. Environment friendly produced fashion reaches in 2010 the level where it becomes stylish. Brands like

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The rock star is controversial and inspires us with dreams of rebellion and authenticity. Rock, that violently and often self destructively uncompromising attitude has become scarce in youth culture with…