Carine: In Rotterdam, me and my friends, saw this American man. He caught my eye because of the glasses he was wearing. I quickly took a picture of him and a friend of mine. The so called “shutter shades” are introduced by Kanye West. Kanye West is a famous rapper from America who worn the glasses in his video “Stronger”. After that a lot of famous artists bought one, and prices went higher and higher. Since then more and more guys try to get one on the internet. The shutter shades appear to be a trend in streetwear. Colorful shoes and hoodie clothes with screaming prints. The shutter shades can also be bought in all kinds of colors. Kanye West Celebrities seem to have more and more influence on today’s fashion.

Emotional clothing is a new development; sensors on the skin make contact with LED- lights which are customized in clothes. Emotion across the skin will pass through the LED-light and particulars the color and intensity pattern of the lights.

Fashionistas, sexy underwear and sustainability were no match. Until just recently. Our cool hunters reported that even sexy underwear has gone sustainable and fashionable. Also fashion websites primarily directed to fashionistas have arisen, for example Style Will Save Us

Miriam Keane, UK:
Retailers are looking for was to express their social responsibilities while benefiting their customer and local communities. Product (RED) is one of the ways GAP has committed to social responsibility. GAP have produced a special clothing range where the materials and manufacturing have been locally sourced within African Nations.
The profits from European and USA sales are in turn reinvested into the community by way of funding medicine, clinics etc. particularly those related to the fight against AIDS.
(RED) is not a charity but a business model. Firstly, GAP sell the specially designed fashion range to the customer they then directly use the funds to buy the necessary medication and are involved with the distribution to African communities. This system ensures that the necessary charity reaches those in need.
Product RED forms part of the Globe Fund where GAP and other private sector entities have formed a partnership with a government non profit organisation. The funds go towards ridding African nations of HIV, TB and Malaria.
The retailer gives the customers the ability to make a difference by choosing to buy a (RED) product. GAP provide a facility where customers can up grade their choice from a standard product.
Regarding this retail concept Gaps Vice Presidents, Janet Rivett-Carnac, commented that the Retailer’s aim was to create awareness within the New York design team of local vendors and to source materials and manufacturing within local African communities. GAP’s design teams are now working with local factories and communities to produce garments for the (RED) range. In turn the Retailer ensures the profits are used to benefit the medical needs of these communities.

Ertan Vural, Turkey:
Mavi Jeans is a famous brand of denim jeans founded in 1991,headquartered in Istanbul,Turkey. Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeanswear, for young women and men. Mavi sells 7.000.000 pairs of jeans a year and is now sold at over 4,600 specialty stores, better department stores and specialty chains stores in 50 countries.
A fun fact is that the word “mavi” means “blue” in Turkish (the language of the mother country of this denim company). Although, in Turkish, blue jeans are called “blucin” (pronounced just like blue jean). So, basically, the company is called “Blue Jeans” (Mavi Jeans).