Is not only a successful convenient store, but also the biggest fast food retailer in Japan (far beyond Mc Do, Bking or any other food and restaurant brand/chain).
This is possible because they have a highly integrated infosystem/stockkeeping/deliverancesystem in combination with a three to five times a day delivenarnce of fresh goods. Also the location where you would find something in the store is changed for convenience reasons for the customers up to five times a day. Eg. In the morning you would find the quarter liter milk bottel lying in the fridge on top (pik demand of the office workers buying their cold lunch), during the afternoon the semi liter or liter bottles are on top (because housewifes are buying for cooking).

Leontien Poel: This cool trend was found on the web page of M.U.L.T.I.S.E.X.I. This is a monthly party in Studio 80 in Amsterdam. During one of the M.U.L.T.I.S.E.X.I. party in November there where a lot of masculinities to be spotted. This one impressed me the most. I think he belongs to the “Cool gender exploration masculinity”. This because I don’t believe he is afraid to explore and see the different sides of gender. Not only can this be seen in the way he dresses that makes him more feminine, but also in the way he poses in front of the camera.
Let me add that these parties have no theme. It’s really a place and event where people can be themselves and give shape to their own identity. I think that this is going to evolve in more places where people can be as they are and dress as they like. This brings the word individualist to a whole new definition.

Gonnie Philippa:
This little flower-shop near the waterlooplein in Amsterdam has created its own wonderland. When you enter it you feel yourself surrounded by nature.This is the ultimate example of a cool wonderland.
The shop is an experience on it’s self. When you purchase yourself something here it makes you feel as if you’ve done something right for society.

Niels Verhoef:
Living in Amsterdam is living between a lot of people, not everywhere of course there are less crowded places also. But when you are shopping in central Amsterdam when it is crowded and you need a break, there is a solution. Search for the well hidden little courtyards, where the mostly very nice gardens are surrounded by houses. In this little courtyards it’s very quiet and very nice to take a rest on a little bench.
Nowadays people are busy with al kinds of things and don’t escape their busy lives once in a while. These kinds of courtyards as described above are fantastic places to chill out, relax.
Maybe not just this courtyards but definitely places like that are going to be very popular in the future. This because people are getting busier and busier and need a time out once in a while.
Trend: Time out places to relax with out loud noise.

Ravin Gopal: Every company and institution has to come along with the time if you still want that people come to your place. So if the people want more and a real experience. You give it to them. They’ll be satisfied for now. But you know.. More is never enough. We need more space. We need more beauty. We need more…. everything. At the new library near the Central Station you’ll pop your eyes out. It is almost hard to believe that you’re in a library. It’s modern, spacious, hi-tech and most of all: it’s huge. The luxury you have over there is just incredible. When I say library you think.. Dusty old books?
Well, they have just about anything and not just books. CD’s, DVD’s, iMacs, study spaces. And if you’re hungry you can go to the 7th floor. There’s a La Place restaurant where you can eat just fine. Need I say more take my point? You get the picture right?

Gwen van Zwijnenburg:
My trend in ‘Cool Ambitiousness’ are the ‘Sustainable Dance Club’ parties from Enviu. Enviu has a new project, called ‘Sustainable Dance Club’. Enviu is trying to make dance parties more sustainable. A while ago there was a party like this in Club 11, Amsterdam. I was there, there was a great atmosphere, people were happy and Enviu was making everybody more aware of the energy problems in Holland. This must be a new trend, because is a funny way to make people aware of the problems. In my opinion Enviu is doing great because of the sustainable nights in clubs in Holland.
All clubbers received a personal cup made of recycled material for the night. By marking the cup everyone used his or her cup for the night. Others even used the cup to flirt, which is cool as the Sustainable Dance Club wants to be a club in the first place. Furthermore, the bar served fair trade drinks from bag-in-a-box and on draught is the biological beer of Dutch beer brand Gulpener. By these measurements the saving of glass and water was reached too.
“The special edition of the Sustainable Dance Club in 11 was very succesful. The overall goal to save 30% of the normal waste of energy, water and glass has been reached. By seducing clubbers to take the steps in stead of the elevator gave a postive (or exactly: less negative) balance on our plannes electricity saving. Having reached the 11th floor clubbers said they really enjoyed the steps. Visual artist Sis Josip, graphic designers Lucky Dubz and DC Works a human powered - by cycling - turntabel of the DJ gave the people an unexpected sensation. Additionaly clubbers could use a small with bucket rain water to flush the toilet. For free of course while flushing in a traditional way costs 50 cents. This gimmick was highly appreciated. Also highly appreciated were the visuals of vj’s Urbi et Orbi in the club. On six screens the visuals were projected in such a smart way and sequence that the visuals lightened the club without consuming extra electricity.” (Sustainable Dance Club @ Club 11).

Celine van der W.:
Coco-mat also desires to convey to the consumer that they are more than a shop. Every now and then they offer a juice. Besides they sell furniture and beds of non-synthetic materials. Hence their slogan is : Coco-mat, sleep on nature. Back to nature, real stuff, sustainability.
These two examples indicate that stores will show a metamorphosis: they do not just sell products, but also instill a mood and modify your feelings.

Celine van der W.:
Rituals is the first brand that combines Body & home cosmetics. It’s a shop that brings shopping and feeling relaxed together. They are highly aware of the fact that shopping is more than buying products, there is more in it: serving tea in the shop, testimony of being more than just a shop. Personal attention is of increasing importance: customers look nowadays beyond merely the product. Rituals provides products from nature and that are not harmful to animals.

Joni van der Laan:
The whole world is rushing through us. The only way to relax ourselves on our own is in the bathroom, bedroom, or in your own living room. Rituals and other brands who make stylish products made with care and detail makes a room a different place than only you bedroom. The products give you something extra while give you a great smell or a soft skin. A ritual for example is a beautiful product to see and to use. The future potential for trend that I can find in these products is that everything can be stylish and can give you peace and harmony feeling. The trend is going to be nice for your body and your home.

Daniël Meier: Globalisation meets experience economy at this restaurant. It’s a hip restaurant made into a Arabian home, or is it the other way around? Anyway, situated at the Roozengracht, this is an excellent place to go to, if you’re in for a taste of Arabian food. The bar and the room to dance in, a later stage of the evening make it the perfect place to escape from you’re everyday life for the complete evening.
The food and interior have seamlessly mixed Arab culture with modern comfort, as shown in the pictures. You’ll feel like you’re stepping into 1001nigths immediately as you walk in.

Leontien Poel: Only people who are really curious and alert will notice it. On the sticker you will see pictures of the band members and a link to Myspace. Myspace can be considered as an important platform for upcoming artists. This adds a little more ‘coolness’ to the add I think. The evolving of this phenomena is already there I think, but now on a new scale. It’s not new that people or bands get discovered on Myspace, but this scale of self promoting is something then we can expect in de future. I believe it has a certain effect and not so expensive.