When looking at this World Cup Top 11 several strands struck me as immediately recognizable: compassion, narratives and community. These are major mentality movements that are cyclical in nature and thus never truly fade away. They just keep appearing in different forms and always co-constitutive of other movements. The findings in this top 11 present us with intersections of different desires and needs that simultaneously transcend cultural borders but are instantly recognizable as particular to Africa and to the World Cup being in Africa. Let’s not forget that that is why we are looking at Africa in the first place now. It’s not because of civil wars or famine or AIDS as is usually the case when speaking of Africa. On this list there is only specific reference to that troubled and troubling image of Africa but more on that below. These three major mentality movements paint a picture of the creation of a future, the remembrance of legacies and the creation of future legacies.

By Rick de Roo, Tio Coolhunt: The Single House offers modern domestic living space. It is supported by one central mast. Therefore you can build it everywhere.
You can also pack the roof with solar panels or a wind turbine generator to make a fully self sustaining unit.

‘It’s Springtime for your Ikea sofa’, is said on Bemz.com, and indeed it is.

With a flair of eco-sustainability you are finally able to give your ‘old’ IKEA furniture a facelift with some beautiful new covers.

What this makes so interesting is ...

Sven: The company Fungiflower gives you a very original Valentine’s gift. In stead of giving someone some roses, you give him/her some mushrooms. With a nice slogan: ‘You are my champion’, you’ll probably give the most creative Valentine gift.
The creator says:” The mushroom grows and so does our love”. Wel that sure is sweet. A very nice way to break with the usual Valentine gifts. Maybe this will be big.

Joni van der laan: The Trend of coming together already exists, coming together on a wall is new. A picture, a movie ticket, a card of only an earring, everything has a history of a great story. It is hard to get everyone in one room and tell story’s and laugh about it. Put everything on a wall and it is always around you and it tells a story on is own. I think it has a future because everything in this world is going faster and faster and coming together is not easy, but to have a wall with everyone and everything from your life is always there. So put your live an your wall and you are never alone!

Rose Z.: A lot of people want to do something good for the world and just donating some money doesn’t give the satisfaction a lot of us seek. Peggy van Neer and Erik van Loo must have had the same thought. They developed something that was fun and could help: Le Clochard.
‘Le Clochard’ is a bedcover designed like a carton box. 40 % off the profit goes to a charity that helps kids who are homeless and actually sleep under carton boxes, on the street.  This charity helps these children and builds youth pensions in large cities in Holland, like Amsterdam.
More and more you hear of individuals who set up charity events, create awareness for problems big ánd small and just do good. People just want to create a better world.  The globalisation and internet helps these people to be heard and work for their cause.