Francesco Coviello, Italia:
Nowadays one of the major problem is time. So this company decided to go directly to their customers with a small shop that shows all their products. If they don’t find it or if they want it differently they will bring it directly home.
1. Located where it is needed without extra cost due to positioning to the best retail strip.
2. Taylor made service. We give you what you need where you need when you need.
3. Cost cut like any internet shop but due to fact that they show the products they have more possibility to sell them.
4. They’ve used APE Cars like the retailer in the city markets during the ’60s.

Rick Slaathuis: I saw this trendy carry pocket for babies in the Vondelpark in Amsterdam. During the conversation the woman told me about this latest trend. I think this way to carry your beautiful boy or girl is getting more popular, because it’s practical and wrestling with the buggy is out of question. People use it to go to the city, beach or even to visit their mother in law. So let’s be honest, isn’t it more beautiful to share all these moments with other people in the same situation? I think the buggy is old – fashioned and the carry pocket, especially for babies is the latest trend.

Fabrizio Bolis, Italia:
The concept and store image is the same in every country;
Sustainability, is the more actual word: you can buy with a tecnology focused on the ecology, enviroment, congestion charging;
You can go to the store, choose the colors and come back with your new car;
For young people or people who feel to be young;
For the first time a different way for sale a car.

Luc Vekemans, Brussels:
On the Boulevard de Waterloo (Brussels’s uptown) are installed the most prestigious names of the Haute Couture: Delvaux, Versace, Christofle, Christian Dior, Ralph Lauren, Giorgio Armani, Louis Vuitton, Pierre Cardin, Chanel, Gucci, Fratelli Rosetti, Xandres, Façonnable, Bulgari.

It’s the place where BMW opened in the spring of 2007 a show room (3.000 m²) in a renovated ‘hotel de maître’.