
Why Wait? With high-powered mobile connectivity, technology is racing to meet people’s desire for Instant Gratification. Whenever they go online people immediately get ahold of books, music and TV shows, both bestselling and niche. The same applies to vacuum cleaners to medication to cars. Things in digital form (data, music, movies) come as fast as they can download. Physical items can arrive as soon as the next day. At the same time, products and brands once deemed unique have become commoditized. Take fast fashion. Stylish clothing is readily accessible almost everywhere, with high-end designers such as Vera Wang and Roberto Cavalli selling versions of their wares at mass retailers. Many consumers are now quick to clean out their closets every season to make way for new belts and handbags from Target, trendy outfits from H&M and staples from Wal-Mart. Isn’t it about time for a countermovement? Shouldn’t we rethink Instant Gratification? Shouldn’t we go beyond the mass-produced din of “now”?