Science of the time’s latest Top-15 of the Coolest worldwide, with contributions of the best trend watchers and market experts worldwide, documents convincingly that it is all about AUTHENTIC AUTHENTICITY. With Distrust & Dishonesty on the rise as a cultural driver on almost all continents, especially the recession-prone ones, Authenticity alone is not enough anymore. It must be a more proven Authenticity: Authentic Authenticity. Read my summary below (click on ‘Read Why it’s Cool’). 

Science of the Time is proud to present the ultimate Fashion Lifestyle Top-15 compiled by CODE Magazine and its network of contributors.
Amsterdam based CODE Magazine has been selected by Science of the Time as the coolest magazine in its field, since it’s consistent philisophy of ‘documenting styles of scenes, subcultures and people which are directional from a fashion perspective’ makes it an insiders fashion magazine with a strong feel for what’s happening in the streets.

Science of the time is proud to present you the Students Top 25 of the Coolest Worldwide. Science of the time is conducting, in cooperation with Fontys Universities, Cool Hunt research projects with 25 universities worldwide. Out of 10.000 contributions of the participating students in these cities we have selected the very best for you in Science of the time’s Student Top 25 of the Coolest Worldwide. We hope you like it as much as we do. And…

Science of the time’s After Recession Top 15 shows you the 15 best international examples of the new After Recession cool mentalities.

This is what customers, consumers and clients have learned in recession time:
1. Be more Effective: Do More but Spend no More
2. Be more Efficient: Do the Same and Spend Less.
3. Economise: Do Less and Spend Less.

(Harvard Business Review, March 2009: Value for money Strategies by P.J. Williamson and Ming Zeng)

After Recession customers, consumers and clients will take these new learnings with them. Especially number 1 and number 2 will continue to stay ‘cool’!

How did we construct Science of the time’s After Recession Top 15?
By asking the leading Trend Filters of our network what they think that are the best examples that radiate a cool After Recession mentality. And by asking WHY they think so.

Further we have validated their arguments and key terms through our network of over 1000 students worldwide.

Society keeps moving, so no time for Science of the Time to take a rest during the holidays. At this moment our network of 2000 students worldwide is voting for the ranking of the fifteen items we’ve selected. Estimated time to start publishing: from #15 at the 14th of January until the 28th of January for our number one. In between you can get inspired with the best items from last year.

We hope that 2008 was as good for you as it was for us. We wish you all the best for 2009… [read on]

The September issue of the Top15 Coolest WorldWide is translated in Portuguese. Read our original Dutch press release.

Today we saw the launch of the Chinese website of the Top15 of the Coolest WorldWide. “We have made an important step towards the Chinese market with the launch of this website.  The academical network of worldwide trendfilters of Carl Rohde has established a bridge between the Western oriented trend culture and the Chinese and Asian trend culture. Feel free to join us on our Chinese website

New year, new Top15! We didn’t sit still during our holidays as the result will show you. Enjoy!

We are very proud to present the second Top 15, Selected by the finest futurists, trend analysts and cool people in the world. Please enjoy the Top15 today.

We proudly present our very first ’Top-15 Coolest Worldwide‘. It’s full of surprising, inspiring ‘cool contributions’. Check it out now!