09. Blyk
What it Is:
Blyk is a new Mobile Virtual Network (MVNO) running on the Orange network in the UK, for 16 – 24s, by invite-only, which, the founders claim, will allow a control of users experience and offer advertisers real-time feedback into interaction rates for their ads. A tempting prospect both for advertisers and those young enough to go for the free calls.
Over 40 brands are already supporting Blyk’s offering, and the service is available for up to 4.5 million youngsters: two thirds of the people of that age group in the UK. Brands advertising through the network include Adidas, Boots, Borders, Coca-Cola, Colgate, Ford, JJB Sports, L’Oreal, McDonalds, Mastercard, NatWest, Miss Selfridge, Penguin, Sky, STA Travel, Sony BMG, Sony Ericsson and Xbox.
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