Science of the Time, formally known as Signs of the Time

What it Is:

Bloggers have definitely turned the fashion world upside down. Their influence has grown to such an extent that they are hired by large media companies and fashion brands to shoot campaigns, produce editorials, design products or just give input. For instance Sea of Shoes designed shoes for Urban Outfitters and Garance Dore designed shirts for the GAP. Age or experience is not the crucial matter. Sea of Shoes is written by 17-year-old Jane Aldridge. Another kid making it big in fashion is Tavi . This 13-year old self-proclaimed geek has been sitting front row everywhere during the latest New York Fashion week.
Tavi and Jane Aldrigde are as young as they are passionate. With them a new professionalism shows: stick stubbornly and passionate, but also flexible and free-floating to what you like and to what you are really good at. To extend this trend a bit more: An advertising agency can launch a successful self-designed jeans collection, publish an underground magazine and organize great events in the same time. Which is all done by the Swedish company Acne. Graphic designers can start their own fashion store, a full blown fashion label and a club in Sao Paolo, which is done by Paris/New York based brand Surface 2 Air.

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