01. Cooperative consumption
What it Is:
Sharing costs is becoming an increasingly popular concept. Fractional ownership allows people to enjoy many benefits at a reduced price. One of the first hot ideas in this realm was fractional aircraft ownership. Companies like NetJets offer the lure of private planes with no maintenance to worry about, no managing the pilot and ground crew; as one owner put it, “When you’re done with the plane, it just disappears.” Right now, outfits such as partialowner and fractionallife extend the partial ownership model to everything from homes and luxury cars to restaurants and racehorses. Likewise, art lovers can buy into syndicates such as ArtVest, based in Glasgow, Scotland, which offers partial ownership of artwork. Sharing has never been so hip. Thanks to rise of online social networking, people are sharing just about everything from carpooling duties to their living rooms (in the Couch Surfing Project).
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