Good Reads for the Weekend: Internet
What it Is:
This weekend you will find our three Olympic Very Best Books about the Internet and how it is influencing our lives and business online (Click on Read Why it’s Cool for the selection):
With the best book on the mentality of the Digital Natives. At number 3.
With the best book about How Google is predestinated to win, win, win – and all the arguments. At number 2.
With all the new media truths in the very best book ever on the subject. At number one.
Why it's cool:
01. GOOGLED, THE END OF THE WORLD AS WE KNOW IT
Author: Ken Auletta
Order at Amazon: My Own copy of Googled: The End of the World As We Know It
This is the most amazing book about our future and the role of Internet in it – Google in the first place.
The most information-rich nook. The sharpest book. Over the top filled with clever future oriented insights.
(Plus a good joke from time to time.)
The book gives you the history of Google. However, not as a history but as an overview of the most pressing dilemmas for the company and us (the rest of the world) about how to relate to each other.
Can two young brilliant guys who are convinced that they are “good” stay that way after having conquered the world?
Or is the famous Google device – “Do no Evil” - emptied? (“Life is Google, You are just a link”, I twittered while I read this book.)
In this book the very best analyses of the future and dilemmas of TV, newspapers, advertising and much more.
Here the new media truths are revealed, summarized and analyzed. Great, great read.
Quote: “The Internet is not just a platform. It is about interactive storytelling”.
02. WHAT WOULD GOOGLE DO
Author: Jeff Jarvis
Do you like this, then try the whole book and click here: I want my own copy of What Would Google Do?
This international best seller is indeed a very good book (though not as good as Science of the time’s number one! -J)
ALL the arguments why you should take the virtual business strategies of Google seriously, very seriously, are in it.
And yes, they most probably will interfere with your business as usual.
In the long run, but probably more quick than you think!
WHAT WOULD GOOGLE DO presses you, in an almost over-enthusiastic way, to understand the Google ways.
And tap into it (There does not seem another way to do.))
At the same time the book has a certain one-sidedness.
The fact that only a very few Internet-players have really lucrative business models in underplayed.
And the fact that there is only one Google and that all of surely will not be the next one, is underplayed.
Convincing book, full of arguments.
Though the arguments are one sided.
Even so: there is no better book that gives you all the arguments from the Google-is-All side and perspective.
Quote: “If you are not searchable, you won’t be found.
Everybody need Googlejuice.
Life is public, so is business.
Your customers are your add agency.”
03. BORN DIGITAL
Understanding the First Generation of Digital Natives
Authors: John Palfrey & Urs Gasser
Go to Amazon: I want to order my own copy of Born Digital: Understanding the First Generation of Digital Natives
Not per se a spectacularly sharp & insightful book.
But the book gives a highly documented and thorough overview of the mentality of the Digital Generation worldwide - though mostly in leading USA circles.
If you want to know what makes the Digital Generation tick, this is the book.
With chapters on Identities, Privacy, Prates and Quality.
Best chapter: Innovators.
Quote: “Even when they are not starting big, disruptive new enterprises, Digital Natives are changing the ways business is conducted. Digital Natives offer feedback, often quite harsh, but in a way that can help brands to refine at the margins, or to innovate in wholly new ways – if in fact business can find a way to listen to the feedback. Companies that provide no feedback loop to their Digital Native customers are missing an opportunity to learn.”
Science of the time’s question: Do you provide a feedback loop to the Digital Natives you’d like to get in touch with?
If you’d like to read more on the best books, and what parts we use in our work, then please take some time to visit our Library here: http://www.scienceofthetime.com/research/library/
All books are still in stock, so you can add this knowledge also to your library.
