03. ING-Cafe’s
What it Is:
To make its brand known, the ING-bank decided to open café’s as a commercial space. The inside of the café is accentuated with a wide band of orange-colored rubber sheets, which extend from the floors up the walls to the ceiling. The first orange area has a service counter. The staffs who serve espresso are all ING Direct employees well versed in their financial products and capable of thoroughly answering questions from customers who come in to drink coffee and become interested in the products advertised in the brochures.
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