03. London Undercover
What it Is:
London Undercover is run by designer Jamie Milestone. His umbrellas have a convincing touch of “Martin Parr” Britishness. They are bold, eccentric and colorful, but never loud. Essentially British.
Why it's cool:
Bringing bright design on a rainy day – sometimes that is enough to be cool. All London Undercover umbrellas are made using recycled materials and minimal waste, too.
Science of the time’s Interpretation:
Capturing the spirit of a whole nation in an umbrella design, how can we not admire that as cool? And its environmentally friendly while not being invasive to your everday life. It actually brightens it up.
World Trend Report Connection
Structural Eco Cool<
