11. Luis Vuitton/Timberland
What it Is:
Art is brand, brand is art. Now that outrageously many Japanese women own a Louis Vuitton handbag, it is hardly a distinguishing statement any more. Timberland as a brand has outlived its solid image too. Mixing brands creates a statement of its own. Look at these Louis Vuitton/Timberland shoes. What are they? Neither elegant nor solid, but as a statement they are absolutely cool.
Why it's cool:
Brands have always been used to make a statement about ones personality. The point is how to make a surprising, playful statement. This is exactly what’s happening here. Brand identity gradually becomes something you can play with, that you can model to your own desires.
Science of the Time’s interpretation:
In the former Top 15 of the coolest worldwide we spoke about the rise of Mash Up culture: Signs and symbols from different world coming together in surprising novel manners. This is a cool example from the worlds of brands. {/exp:shj_imgmodifier}