Mooi voor Thuis
What it Is:
Sonja Koeman: The owners of the art gallery ‘Mooi voor thuis’ in Amsterdam are taking the experience economy to a whole new level. They are actually living in their own shop.
‘Mooi voor thuis’ (which means beautiful things for your home) is an art gallery which exhibits different kinds of artifacts while the owners are living in their own gallery.
They have made it a real home with a kitchen, living room and their bedroom downstairs. Customers and others who are interested can see the art in their home/gallery which will enable them to get an idea of how the pieces of art will look in their home.
You can have a seat in a very comfortable chair (also on exhibit and for sale) and have a drink while you take a look at the different art pieces. This way the customers ‘experience’ the works of art and also the gallery owners ‘experience’ their way of making a living.
If you want to see for yourself you can make an appointment with them, check out their website http://www.mooivoorthuis.nl
Why it's cool:
Science of the Time: Mooi voor thuis is cool creators of cool meets living room society. By living in the art that they have on display they immediately connect it to the homelife of the buyers. This connection is pivotal and utterly cool.
