Pinkside of the Moon

What it Is:
Ravin Gopal: Hot girl, hot bike, cool picture. The girl on the picture seems sure of herself. In touch with her sexuality. The high heels, wild hair and the way she sits on the bike is just sexy. The message that you get is that she’s adventurous and passionate. And it’s no secret: sex sells. A lot of stores like Fornarina in Magna Plaza, where this picture is taken, have cool and sexy pictures in their store so that people will associate cool and sexy with them. It’s all about the image. Young trendy women will always let pictures like this one inspire them. She’s here to stay.
Why it's cool:
Science of the Time: Women in charge of their sexuality. Here it’s about the raw representation of a woman in charge and different from the two mannequins who are shopping without their heads. It’s about knowing where you want to go and how you want to get there. But it’s also about a female kinship with what’s traditionally known as male. The title on the window display poster, refering to Pink Floyd’s ‘Dark Side of the Moon’, is a perfect example of this.