10. Sew Me - Tailored Denim
What it Is:
Amsterdam is the city where denim label G-Star originated. 20 years ago G-Star released the Elwood: A ‘revolutionary’ denim designed by French designer Pierre Morrisset and the new start of tailoring in denim. Right now tailoring is the latest word in the world of jeans. It’s the skill which separates the boys from the men. Using the techniques traditionally reserved for English or Italian suits, Amsterdam based denim companies seem to be the forefront of this trend. The first name that comes to mind when speaking of tailored denim is Jason Denham. The owner of Denham the Jeansmaker is the personification of the trend. From a family of English tailors he introduced techniques that derived from classic Saville Row tailoring at Blue Blood in 2003. After he left Blue Blood to establish his own label, he ventured even deeper in the world of tailoring. But think also G-Star, Intoxica, Firetrap or somebody like Mr. Freedom in LA.
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