02. The New Rock Star: Louder, please!
What it Is:
The rock star is controversial and inspires us with dreams of rebellion and authenticity. Rock, that violently and often self destructively uncompromising attitude has become scarce in youth culture with media displaying mainly the talents of those who aspire planned and marketed careers via avenues like Idols and Next Top Model. Mainstream music industry made the religion of rock into an parody of itself, while producing entertainment for the masses. Each era has a new type of rock star. These days it is: back to DIY, but then 2.0 style. In fashion this trend translates into designers like Rick Owens (the dark side) and Jeremy Scott (the bright side). True rock is neither blasé nor cynical. It’s about abandon. It’s about taking risks. The look, be it dark or bright, reflects this.
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