10. WTR 10/11: The No Office Policy
What it Is:
‘Open Workspaces for Urban Nomads’
We are all getting wired & are connected 24/7/365. Here and now we are becoming urban nomads, with the the creative class leading the way. Fixed office rooms are a thing of the past for these frontrunners of society. (Many of the young generations worldwide for example don’t have telephone landlines anymore; mobile phones are enough.) Starbucks tapped into this trend once and offered a place to work wherever these urban nomads of the 24/7/365 generation found themselves. Now we see a professionalization of this insight: The Rise of the Open Workspaces. (Click on Read Why It’s Cool for more)
Why it's cool:
Something that the corporate world is also experimenting with. However the more authentic of these open work spaces are popping up independently in numerous cities across the globe. Right now the USA is taking the lead, but the desire for cool open workspaces is recognized and growing internationally. This desire to work on the fly by those who are forever on the go also ties into the desire to be healthy as you navigate through your day. People who utilize open work spaces want to eat fast, healthy food. The neck breaking pace in which they live requires them to take care of their bodies or risk burning up and fading away as fast as they live. Every brand, every organization, every human being who taps into this desire will make people happy in 2010 and 2011.
Related Books
Who’s Your City? - How the creative economy is making where to live the most important decision of our life. By Richard Florida.
Endcommercial - Reading the City. By Florian Bohm.
More info about Science of the Time’s World Trend Report 2010/2011 here
First idea generator: Wojtek Szumowski
