04. The Yes Men
What it Is:
The Yes Men is a collective of performers and media guerilla specialists who deliberately enact fake news launches and other staged performances to trigger public opinion on sensitive issue. Like climate change, for instance: the Yes-Men fed Reuters with a fake press conference announcing a historical turning point in the US adoption of carbon footprint reduction measures. Also: their newest movie ’The Yes Men Fix the World‘ is definitely worth to watch.
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