Three Times China: The Shift to Simplicity
What it Is:
“Chinese Style Design and Lifestyle Shifting to Simplicity over Flashy”
Many young Chinese in China are shifting to a simpler and cleaner fashion and lifestyle aesthetic. On the streets of Shanghai, Hangzhou or Chongqing sleek, skinny and all black outfits are seen being worn by men and women. The popularity of stores such as MUJI and IKEA are beginning to have a strong influence on local designers and at home living.
Why it's cool:
The mentality behind: This simplistic lifestyle is a strong shift from the flashy extravagance and wealth associated with many luxury brands entering the Chinese c4work has also aligned with these principles and has many creative, yet simple outputs including a magazine called HiLow and a t-shirt brand called iFaction. In China, simple will be better.
Science of the Time’s Interpretation:
Also here, admire the rapid progress Chinese upmarket youth makes. Yes, it is true the latest top market for fashion brands from Gucci to Vuitton is the Chinese market. But Joey Dembs makes a clear statements that the first signs of NOT wanting to become a fashion victim are on the rise in China.
