08. Top-10 Coolest Worldwide of 2008: Self Love
What it Is:
This ad for D&G jewellery aired in heavy rotation on TV and in cinemas across Europe in 2008. It is devilishly clever. It toys with your expectations about boys meets girls and all the love that might come from that. But then, right at the end, when you think you know what it’s about, you slowly realise that yes, it’s kind of about that, but actually it’s much more about something else that is even more powerful and salient and unsettling. And strangely hotter. Narcissistic self love.
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