15. Urban Technical: Surviving in Style
What it Is:
This is the territory where outdoor and sportswear meet tailoring and urban wear. It’s mainly menswear. Technical materials from the outdoor world are combined with the cuts and styles of the fashion world. The result: Extremely versatile clothing which looks great and is weatherproof. Brands who are pioneering are Arc’teryx Veilance, Acronym, Stone Island, North Face Purple Label, plus cycling brand Rapha and Joe Casely Hayford. The collective dictate for these designers is purpose first. But style is equally important.
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