Solar powered hand bags, purses, briefcases with a thin solar panel incorporated ibnto the outer design so that one van constantly charge ones’s iPod, mobile phone, computer.

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It’s not a tree cabin. It’s a luxurious tree house! Like, say, a boat with a sunroof, where one can play and sleep. Or like a walnut in a walnut tree, where a whole family can spend the night. Build in trees in undamaging ways. A full nature promise of adventure for the kids, a retreat for the adults, a romantic hideaway for lovers. Simplicity and luxurious living get more and more together.

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Men using cosmetics: we have been there many times before. Especially in Britain, the country that perfected metrosexuality in the glamorous shape of David Beckham. Now the metro-sexualisation of masculinity takes its next elegant step. After moisturizers/conditioners/mousse/teeth whitening tooth paste/fake tan/eye gel now come: Manscara and the Guyliner from Taxi Man Cosmetics.

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Barack Obama t-shirts have transcended the traditional promotional item and made their way into popular culture, with dozens of releases from credible street wear designers, including Geoff McFettridge, Ron English, and of course Obey’s Shepard Fairey. There’s an Obamafied Run-DMC logo shirt, “Obama Said Knock You Out”. Web store Digital Gravel has an expansive Obama series from artists from around the globe.

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www.magcloud.com is a platform that enables people to publish their own hardcopy magazines. A person/persons only needs to upload a PDF, and MagCloud takes care of the rest: printing, mailing, subscription management and more. Printing good-old, full-colour, 80lb paper, with saddle-stitched covers, on-demand.

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Everything is getting smaller, from homes to cars to technology to packaged goods products to supply chains. In the auto car sector the trend is all about greater fuel efficiency and reduced environmental impact. Which means that smaller cars are starting to rule the world and more models are in the works. Look for packaged goods companies to extend the concentrated detergent concept to other products (like ground coffee), decreasing the weight and bulk of packaging and allowing companies to ship more in each truckload, cutting down on cost, carbon emissions and waste. And while the latest mobile phones seem bigger than their ancestors, they’re actually minuscule relative to their robust computing abilities.

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PLASTIC ART AGAINST POLLUTION
This Korean artist turns polluting plastics in thoughtful art. Asia by now is covered with plastic waste. Here the plastics trays used all the time at home or temples for fruits etcetera, are transformed into colourful art objects that looks magical when sunlight shines through. 

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Thomas Voorn, a Dutch Renaissance man/artist/designer makes Garment Graffiti. He leaves (his) clothes in public spaces transforming it into remarkable artistic urban signs, robust and fragile at the same time.

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Diana Claudia Mihai, from Erasmus Coolhunt ‘08: For the launch of the Wellaflex Winter collection a viral campaign was set up in order to create viral attention: Wellaflex white pillows were stickled to the electricity pillars on the main streets of Bucharest.
These fluffy pillows evoked the great Wellaflex experience: flexible hold that can resist even sleeping. They were also connected with strong PR and TV advertisements.

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Frieda de Graaf, from Erasmus Coolhunt ‘08: The spazio of Rossana Orlandi (important scout of interior design talent) is filled with 2D cartoons. This has inspired multiple designers, like the Belgian shoe designer Biography and the interior designer shade by Front (see picture).

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Nicole van der Burgh, from the Erasmus Coolhunt ‘08: On a Dutch television show (called Het Beste Idee van Nederland), I saw a very good example of using the factor ‘experience’ to differentiate a product. To young entrepreneurs added an experience to the product bottled mineral water, by developing “Eau de pussy”. To be honest, the idea is as horrible as it sounds but I think it is a perfect example how the factor ‘experience’ is used to differentiate in the market of a mature product, filled with an overload of competitors. The idea of Eau de Pussy is as follows: People (I presume men in particular) order a bottle (0.5 liters) of Eau de Pussy in a bar, club or restaurant. On the backside of the bottle, a code is printed. The consumer fills in the code on the website http://www.eaudepussy.com (not available yet), which leads to the showing of a picture of a beautiful naked lady that bathed in the water you just drank. Also, the creators thought of a surprise variant; in this case you have the chance that it was not a beautiful lady who bathed in your water, it could also be an elephant or a really fat looking lady.

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By Dick Priems, from Tio Coolhunt ‘08:
There is a new TV commercial of Bacardi in Holland, and probably also outside of Holland. In this commercial there is a guy who orders a new alcoholic drink, the girl next to him orders a water. He laughs at her because of the water, drinks his glass in no time empty and he goes to the dance floor. A other guy who is just dancing, touches him unintentionally and the guy of the alcoholic drink starts a fight and get kicked out of the club. He walks to a alley and have to throw over. Than the commercial is playing in reverse from that point. So the guy walk normally back into the club, greets the security man, back on the dance floor he says to the guy who touch him softly: No problem and smiles. And finally back to the beginning of the commercial he also order a water instead of the alcoholic drink. Than they say something like: Don’t let the drinks control your night. ‘

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