Spotted by Mateus Pinto & Luana Carvalho, ESAMC Coolhunt ‘10, Brazil.
The ColorOn Eye Shadow Applicators have a long history, but a history that attest to the strength of the business’ core ideal: “providing women with simple, time-saving and innovative technology, making it a little easier to be beautiful every day.” Irina Iosilevich, the founder of the company, spent years experimenting until she, her husband and her brother got the formula right and the innovation struck a sensitive cord. The product itself is applied via a hypo allergenic strip that is placed on the eyelid. Over the last few years blogs in the know have been going crazy over this product. Each starting with skepticism and then after trying the product itself appreciating what it brought to the table.

Bloggers have definitely turned the fashion world upside down. Their influence has grown to such an extent that they are hired by large media companies and fashion brands to shoot campaigns, produce editorials, design products or just give input. For instance Sea of Shoes designed shoes for Urban Outfitters and Garance Dore designed shirts for the GAP. Age or experience is not the crucial matter. Sea of Shoes is written by 17-year-old Jane Aldridge. Another kid making it big in fashion is Tavi . This 13-year old self-proclaimed geek has been sitting front row everywhere during the latest New York Fashion week.
Tavi and Jane Aldrigde are as young as they are passionate. With them a new professionalism shows: stick stubbornly and passionate, but also flexible and free-floating to what you like and to what you are really good at. To extend this trend a bit more: An advertising agency can launch a successful self-designed jeans collection, publish an underground magazine and organize great events in the same time. Which is all done by the Swedish company Acne. Graphic designers can start their own fashion store, a full blown fashion label and a club in Sao Paolo, which is done by Paris/New York based brand Surface 2 Air.

Candles, make-up, sex toys and condoms – what do they have in common? They can provide little pleasures in a great manner – while, often, staying at home. Therefore they can lift up a recession-clever evening at home into, if you are lucky and in the mood, a peak experience.

These are called bling band-aids. Wear them as jewelry. How to really turn your OUCH into BLING. Packaging : Three plasters in slide top tin. One with ice white rhinestones, one with rose and one with red rhinestones. Sterile.

Men using cosmetics: we have been here many times before. Especially in Britain, the country that perfected metrosexuality in the glamorous shape of David Beckham. But now the metrosexualisation of masculinity takes its next elegant step. After moisturizers/conditioners/mousse/teeth whitening tooth paste/fake tan/eye gel now comes: Manscara and the Guyliner from Taxi Man Cosmetics.

Topless Apostles
A calendar featuring twelve topless, buffed Mormon missionaries showing us the beauty of God’s Creation.
The NYFD may have banned their famous topless fireman calendar this year after their cover star was ‘exposed’ as having a porno past, but, not to worry, here come the Mormons with their shirts off.  The calendar may not have been officially sanctioned by the Church of the Latter Day Saints but the evident keenness of the young Mormon missionaries to turn themselves into sex-objects shows how deep the metrosexual desire to be desired has permeated even devoutly religious cultures we might have assumed to be fiercely retrosexual.  Sexiness is the new sacredness.

Dieux du Stade
And then there were the French rugby players again. Oh, boy, do they show off. In the last few years rugby has become nakedly spornographic. Take a look, if you dare, at the Dieux du Stade French rugby Calendar, and accompanying, shrink-wrapped ‘Making Of’ DVD, featuring oiled, naked, shaved, designer tattooed rugger buggers naked in the locker room in poses that are frequently deliberately, provocatively homoerotic in a way that football wouldn’t countenance. Phenomenally popular, the Dieux Du Stade sporno calendars have dramatically increased the popularity and coolness of rugby in France with women (who seem to like the homoerotic teasing) but also with men - gay and straight. Rugby sporno has helped make rugby seem that most modern, most covetted of things.