Science of the Time, formally known as Signs of the Time

Carl Rohde lectured in Lisbon on the 30rd of October about different mentality trends and soft spots. He gave the participants the assignment for the “Lisboa Cool City Hunt”. At this page they can find all the instructions to make the best of this project.

This is a specially directed page for our Cool Hunters.  On this page we explain the assignment and the way how to post on the website.

Here you can find more information on how to participate in the Erasmus University CoolHunt.

This is a specially directed page for our Cool Hunters.  On this page we explain the assignment and the way how to post on the website.

Beste 50plusser,

Bij Science of the Time/Signs of the Time zijn we begonnen met een nieuwe 50+ Cool Hunt ronde, ons onderzoek naar de belevings- en mentaliteitswereld van vijftigerplussers. Voor deze nieuwe ronde zijn wij op zoek naar 50plussers (m/v) die voor ons willen cool hunten.

Wat is een cool hunter? Een cool hunter kijkt door een nieuwsgierige bril naar de wereld en probeert verande­ringen en trends in de omgeving waar te nemen en te beschrijven. Met cool bedoelen we niet “ hip, pijnlijk hip”. Met “cool” bedoelen we dat u aangeeft en documenteert wat u en uw vrienden, familie en kennissen van uw leeftijd aantrekkelijk en inspirerend vinden. Ook vragen we Cool Hunters om alles wat gesignaleerd wordt in te schatten op “ toekomstpotentieel”: gaat het groeien in de toekomst onder 50plussers? Tijdens een “cool hunt tocht” zouden we graag zien dat de Cool Hunter een actieve onderzoekshouding aan neemt.

Uw Cool Hunt zal bestaat uit het invullen van een “vragenlijst” en het bijwonen van een discussiebijeenkomst waarbij verschillende onderwerpen centraal staan. Voor uw medewerking krijgt u honderd euro en uiteraard zullen alle gemaakte kosten vergoed worden.

Hopelijk is uw enthousiasme hiermee gewekt. Heeft u interesse of vragen neem dan contact met ons op. Alvast hartelijk dank.

Met vriendelijke groeten,

Signs of the Time 50+ team;

Bas Delmee (Tel. 06-41767875, )

Pim Derneden (Tel. 06-43541707, )

Carl Rohde

Science of the Time/Signs of Time ; office: 013-135802164

Science of the Time conducts Cool City Hunt day(s) in several cities in Europe. In the Cool City Hunt we teach the subscribers how to cool hunt a city. In Holland Science of the Time organizes multi-clients Cool City Hunts with Euroforum and Focusconferences. Their Cool City Hunt active conference days belong to their highest awarded conferences.

Companies can also order their own in company training Cool City Hunt at Science of the Time.  It gives a thorough view on what is happening in the outside world right now with Future Growth Potential. It also turns out to be a refreshing team work experience.

In America Science of the Time organizes Cool City Hunt in proud co-operation with Joe Pine, bestselling co-author of Experience Economy and Authenticity

Being where you are now on the website, you probably have seen the Top 15 of Coolest Worldwide. This Top 15 gets an update every six weeks and is constructed by the best trend experts we know. Among them are bestseller-authors like Joe Pine (“Experience Economy” and ”Authenticity”), Mark Simpson (“Male Impersonators”), Marian Salzman (”The Future of Men” and ”Next Now”). Further among them are business leaders and the sharpest innovators we know.
Many of these people are at your disposal through Science of the Time’s Research Projects.
Becoming a contributor to the Top 15 of Coolest Worldwide is only by invitation. However, if you feel you have a reputed expertise on relevant field, feel free to invite us to invite you.

Interested as a company in participating in doing research or brainstorms with this network? Please feel free to contact us.

Science of the Time gives lectures, presentations and brainstorms all over the world.
Dr. Carl Rohde has a worldwide leading reputation in these fields.
Also other members of Science of the Time are lecturing on our Mentality Trends and the Generational Soft Spots.
Regarding brainstorm sessions: Science of the Time has brainstorm partners in many parts of the globe. With preffered partners in Europe and South America.

Please contact us for more information about lectures and brainstorms.

All research projects are omnibus projects: various clients sign in on our research.
Naturally we also conduct tailor made research for clients. We have done various branch-specific and client-specific Cool Hunts: a cool Food Hunt, a cool Drink Hunt, a Digital Cool Hunt, a cool Retail Hunt, a cool Sneaker Hunt and a cool Virtual Communication Hunt. Besides that we conduct focus groups and mystery shopping hunts. 

250 cool hunters in Europe document for Science of the Time what is cool in the cities they are actually living in. All these cool hunters are thoroughly briefed by Science of the Time. We have trained them and we have educated them. They stand out in their ability to Cool Hunt.