Cool Hunt Young (17-35)
250 cool hunters in Europe document for Science of the Time what is cool in the cities they are actually living in. All these cool hunters are thoroughly briefed by Science of the Time. We have trained them and we have educated them. They stand out in their ability to Cool Hunt.
Every round of Cool Hunt research we ask our cool hunters to send us pictures of everything that is cool in their inquisitive eyes. Cool people, cool places, cool brands, cool products, cool services, cool males, females, websites, sports shoes, eye wear, drinks, food, jeans, back bags – the actual brief depends on what our clients ask, of course.
Cool does not per se mean: hip painfully hip – though we document this too, for clients like Foot Locker or Adidas. However, we define cool in the first place as attractive and inspiring with Future Growth Potential.
Not only do they bring us the cool examples but they also tell us WHY it is cool. Only then you can get under the surface of all the cool gadgets, colours, websites, fashion items or status products. Only then you reach the level of the COOL MENTALITIES.
COOL MENTALITIES is the level where our clients are most interested in:
a) to load their brand(s) with the right dose and the right kind of coolness,
b) for their product developments, and
c) for communication concepts.
The results of The Cool Hunt is always used as an Inspirational Tool and as an Early Warning System.
Cool Hunt research outcomes have three layers:
a) The actual city reports by the cool hunters. This is the authentic, empirical layer of the research.
b) The ‘recycling’ of all the sent cool materials, including WHY it is cool, into cool Mentality Trends. This is the heart of the research.
c) An overview of the most recent and relevant academic books and reports regarding contemporary and future society. This is the academic layer of the research. It gives authority to the study.
Below are some fine examples of our history in European Cool Hunts. The three layers are always visible.
Only our clients have access to the special part of our website where the results of the Cool Hunt are presented.
Are you interested in the results of one of our Cool Hunts? Do you want to participate in one of our Cool Hunts and learn what this can do for your brand?
Please contact us.
