Instructions Ankara Coolhunt 2009
For the international Cool City Hunt Tour Science of the Time is doing with Fontys, Carl Rohde lectured at the Ankara University on 4/11/2009. At this page the Coolhunters can find all the information they need to accomplish a good Coolhunt.
ABOUT COOLHUNTING
The participants have to ‘hunt’ for everything they think is ‘cool’. The definition of Science of the Time’s ‘Cool’ is “attractive and inspiring with future growth potential”. It is not about the gadgets but the mentalities behind it. Coolhunting is simply searching for things, products, services, people etcetera that are attractive and inspiring with future growth potential for you and the ones around you. This could be everything as long as you are able to explain why you think it is cool. Look on the website or especially the Top-15 to get inspired by others.
COOL MENTALITY TRENDS
To give this research some direction, the Fontys Cool Hunt focusses on FOUR trends:
1. Cool Experience Economy
People are more and more willing to pay extra to get extra (a story, experience or anything else that is connected to the product but is not the essence/character of the product itself). Bring back the example of the coffeebean (as described in Experience Economy by Joe Pine): a simple cup of coffee at home costs you 30 cts max. A cup of coffee in the pub around the corner (another environment and made and served by someone else) is 3 Euro’s. But there is always an extreme: people are greatfull to drink a cup of coffee (that in fact is comparable with the one at home) at Piazza San Marco in Rome and are willing to pay 30 Euro’s to sit and drink at this special place. The valuable loading of this product is what experience economy is all about. We love the marketing of the memorable moment. And we often can pay for it.
2. Cool Masculinities.
Everyone heard of the metrosexual (term invented and international introduced by Mark Simpson): a male that is not afraid to show his feminin side: he takes good care of himself (or even uses make-up), dares to spoil and bath in luxury and shows his emotions: being vulnerable can be very manly too! At the other side man need their moments to ‘get back to their roots’. They see the good things about it but also ask themselves “Where is the cowboy in me?” Every image, brand, television program that helps them to connect with their Cowboy Inside is appreciated (for example ‘Jack Ass’: that inspired a lot of youngsters to create their own boyish-jackass-moments). Clearly the modern man is in conflict.
3. Cool Feminities
Females oscillate between Ultimate Barbification and Real Social Empowerment. The emancipation made everything possible for a woman. The ultimate extremes to accentuate or empower your feminity is or by 1: ‘showing off’ your feminity by showing that you are a woman (with a sexual accent or maybe more than a accent) intelligence is not important, it is all about your looks (that can get customised to perfectional by plastic surgery): Ultimate Barbification. Or by 2: using your intelligence and woman-strenght to make a carreer or be socially concerned and caring. Generation X females often say: The Only Way is Up. But I do not want to be a power bitch (all the time.)
4. Web 2.0 (Give Me Interactive Kicks meets The Mighty influence of the Blogosphere).
The internet grew from a source for information into a way of creating (co-creating) information together. It is interactive and provides us all different ways to load our identities, get experiences and all sorts of wisdom. Together. Think of Sellaband that overruled the established way of trading in music business by connecting with the fans who in the end have more power all together (thanks to the internet) than a corporation at the other side of a desk. There is no limit for web 2.0. Everything is possible. And if not, you can make it possible.
For all examples and short descriptions of the mentality trends
IMPORTANT WEBSITES
Log-in Webpage
Special results page Ankara Cool City Hunt
ASSIGNMENT
Make your own CoolHunt now!
You have to hunt for something COOL yourself.
Find for each of these trends an example (either found/described online or in the real world, out on the streets) that is COOL.
Remember, Cool is attractive, inspirational and with future growth potential within the own generation.
The COOL examples must illustrate the trend, and you have to write ‘Why it is Cool’.
This can be a very short alinea, but it always makes clear:
- What trend are we dealing with
- Where you found it
- Why you think it is Cool
- Why it is a good example of the ‘main theme’ of the trend, or
- Why it takes the trend a little further.
- To what other trends can you link this Cool example.
Important:
-Always upload an image
-Always explain what it is and why it is cool
-On behalf of the international character of Science of the Time: Always write in English.
TIMEPATH
Ultimate deadline for your four contributions to the international Cool Hunt project is the 3rd of December.
However, we’d like you to consider the following:
Your contributions will be rated as insufficient/sufficient/good/very good.
If you have a “insufficient” you have a problem, as you will understand.
Therefore we strongly suggest you to submit your contributions at least TEN days before the deadline.
We strongly advise you to do so, because then, and only then, we will do suggestions for you to improve your contributions in case they have been rated as “insufficient”.
If you submit right before the deadline with a contribution that might be rated s insufficient, then it is definitive – and you have a problem.
Therefore: ultimate deadline 3rd of December. Advice: 10 days earlier! – in order for us to be able to help you improve eventual insufficient
PRACTICAL INFORMATION
- Participating in the project is obligatory. Science of the Time will take a close eye on the content of the assignments: Insufficient assignments will be removed from the website after warning the student.
- Your username and password were emailed to you.
- I don’t know how to post. Read this instructions: howtopost.pdf
- I can’t log in or I lost my password:
A) Go to http://www.scienceofthetime.com/scienceofthetime/forgot_password/
B) You will then receive an (1) email (on your Fontys-email-account) to check if you want to reset your password (and yes you do want this), so you click on the link
C) You will receive then an (2) email with your new password.
D) With this pasword and your username you can log-on to the website.
E) Add your Cool Stuff on: http://www.scienceofthetime.com/eekernel
F) Your Cool Stuff will appear on a special page: The Fontys coolhunt on http://www.scienceofthetime.com/coolhunt_ankara
WHAT IS IN IT FOR YOU
1. A great learning experience and a nice thing extra on your cv/portfolio. This assignment could be linked to competencies for your portfolio!
2. Worldwide fame if you are really good. We will show your examples on our leading website pages which has many visitors (over 10000 a month, many decision makers) worldwide. Also the best of the Cool City Hunts will be published in CODE, a cool magazine with Dutch origins that also is distributed in New York and Tokio.
3. Participation in a cool worldwide network. Entrance to the outcomes of the other Cool City Hunt projects. At this moment we use the same information as the Cool Hunters of other Universities. Exciting isn’t it? More groups of students working on almost the same assignment. The only difference is that the Fontys work will be posted online at your own special page: http://www.scienceofthetime.com/coolhunt_ankara
4. Participation in the forthcoming Battle of the Best, in which the best people all over the world who are participating in the Cool City Hunt research will compete against each other. Or get selected like in the ‘Eurasian Student Top-25’, a product that gets a lot media-attention at the moment.
GENERAL CONDITIONS
Homepage:
-Every participant (student & education institution) agrees to the publishment of the outcome/Top-15 on the homepage of Science of the Time
-Publishing is always under the mentioning of ‘Cool Editorial Staff’, like: ‘A Coolhunter from xxx-Coolhunt (date) reported….’
-Unless the student want his/her name published, then they have to contact .(JavaScript must be enabled to view this email address)
Special Coolhunt Page:
-Participants agree that the Coolhunt results at the Special Coolhunt Page are visible for other Coolhunt-participants, also from other Coolhunts
-Participants are allowed to comment and react on eachother’s assignments, only at ScienceoftheTime.com
This to enable to reciprocal knowledge and inspiration (co-creation).
FURTHER QUESTIONS
Contact .(JavaScript must be enabled to view this email address)