Our Leading Characteristics
Science of the Time is a virtual network of market and trend researchers worldwide. We distinguish ourselves in five ways:
1. We are more academic than the rest. We have solid links with several universities worldwide and therefore read all the relevant books. Or we let PHD students research them for us. You can find an overview of the best and better books on many relevant topics in our library.
2. We are more empirical than the rest. Of course, we surf the Net as all trend watchers, cool hunters and researchers do – and we love it. But we cherish the REAL relationships we have with the best of our trend watchers and cool hunters. We speak with them, train and educate them in our trends and methodologies.
3. We have a pretty long history of trend mentality watching. Our studies go back to the early nineties. So we can, for instance, trace back when big companies get arrogant and miss out on leading future trends. Like Levi’s did with the fashion identity revolution in the beginning of the nineties. Like Coca Cola did with the wellness revolution in the beginning of this decade. They simply missed out. And they had hard times to recover.
4. Most of the clients and brands that participate in our research projects continue to do so for years (and years).
5. Science of the Time is led by dr. Carl C.Rohde (Google him, if you want), who has solid positions on several universities for many years, and by Vincent Albers who has joined forces with Carl Rohde since the beginning of 2007. Both of them are more then happy to help you in your business.