Coolhunters
Our Cool Hunters live in about 18 European Cities. These Cool Hunters are to be found in cities like Amsterdam, Barcelona, Berlin, Budapest, Copenhagen, Lisbon, London, Milan, Paris, Prague, and Vienna.
Every round of Cool Hunt research we ask our cool hunters to send us pictures of everything that is cool in their inquisitive eyes. Cool people, cool places, cool brands, cool products, cool services, cool males, females, websites, sports shoes, eye wear, drinks, food, jeans, back bags – the actual brief depends on what our clients ask, of course.
Our Cool Hunt research outcomes have three layers:
a) The actual city reports by the cool hunters. This is the authentic, empirical layer of the research.
b) The ‘recycling’ of all the sent cool materials, including WHY it is cool, into cool Mentality Trends. This is the heart of the research.
c) An overview of the most recent and relevant academic books and reports regarding contemporary and future society. This is the academic layer of the research. It gives authority to the study.