Joey Dembs
An explorer, a researcher, a wanderer; Joey Dembs is currently fulfilling his dream and passion of conducting Chinese youth research in what is currently the world’s largest population: China. Joey is a Research Analyst at enoVate, a Chinese youth insights and design firm. He has conducted creative research projects in China for global companies including Unilever, Kraft, Wrigley, Sprite and numerous local clients. He is the managing editor of enoVate’s blog (http://enovatechina.com), and has contributed articles to global and consulting agency, PSFK. Please contact him regarding information about enoVate’s capabilities at joey(at)enovatechina(dot)com.