Summer Xia
Research Manager and Ethnographer of China Youthology, a market research firm working on consumer insights and consultancy targeting the youth in China market.
She was a student of engineering in university. After graduation, Summer joined TNS, a world-known multi-national market research firm, working as a sophisticated moderator and one of the best ethnographers.
Now she’s dedicated to trend watching and researching in the fields of gaming, comic, music and visual design on China Youth.
Summer was born and brought up in Hangzhou, the city located in the south east coast of China famous for the beautiful West Lake. She used to work in Shanghai and now is working in Beijing.