Ann M. Mack

Ann is director of trendspotting at JWT, overseeing global trendspotting for the largest advertising agency in the U.S. and the fourth largest in the world. In the position, she combines insatiable curiosity and a keen intuition with observational and listening skills honed during nearly 10 years as a journalist. Ann follows trends related to everything from digital technologies, gaming and globalization to retail, philanthropy and the environment.

She has worked on strategic projects for Unilever, Estée Lauder, Johnson & Johnson, Kellogg’s and Kimberly-Clark, among others. Ann has appeared on The Early Showon CBS, Fox and Friends, Bloomberg TV and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times, The New York Post, Detroit Free Press, Detailsand Adweek for her thought leadership.

Before joining JWT in 2004, Ann spent five years at Adweek, where she led print and online coverage of the interactive advertising industry as interactive editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio. She graduated magna cum laude from Ohio State University with a BA in journalism.