Carl Rohde
Dr. Carl C.Rohde is a worldwide reputed trend watcher who distinguishes himself by his academic depth and by the broad scope of his empirical research projects.
For two decades Rohde has conducted research at the University of Utrecht concerning the mentality trends within the social-cultural climate of this world.
Currently dr. Carl C.Rohde is leading the lectorate Trendwatching at the Fontys Universities of Applied Sciences.
The centre of his work is http://www.scienceofthetime.com. Rohde leads a virtual network of market and trend researchers, first in Europe, since a decade worldwide.
In this Cool Mentality Research Program Rohde works with academic, business and brand experts worldwide and with a team of about 500 cool hunters in several age groups.
Rohde conducts research on the movements in the social-cultural climate of this world:
- What ‘moves’ consumer groups, clients and citizens?
- What are the ‘soft spots’ of a generation?
- What really makes the Computer Game Kids tick?
- What appeals to the Baby Boom Generation?
- What are the collective desires and ambitions, worries and preoccupations of Generation X (born 1960-1980) and the Millenniums (born 1980 and later)?
At the university Rohde approaches these themes with methodological academic depth. In Science of the time he researches the strategic relevance of these themes for marketing, marketing communication, for product development and quality service concepts. Now and in the (near) future.