Joe Pine
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which explains how goods and services are everywhere being commoditized; what customers want today are experiences – memorable events that engage each customer in an inherently personal way. Realizing that in a world of increasingly paid-for experiences people no longer accept the fake from the phony, but want the real from the genuine, Pine & Gilmore published their next book, ‘ Authenticity: What Consumers Really Want (2007)’, with Harvard Business School Press in Fall 2007. Read more on why this book is a must-read in our library.