Marian Salzman

Marian Salzman, executive vice president, of JWT Worldwide, the world’s fourth largest advertising agency, is one of its most high-profile and consistent luminaries of the trendspotting discipline. She was the first pioneer of focus groups in cyberspace (in a partnership with advertising legend Jay), in 1993.  She travels the world professionally (China, India, and Brazil in the past year) and spends her free time at home in a barn in Connecticut, U.S.A., collecting folklorica, entertaining foreign visitors, eating ethnic (read: spicy) foods, reading supermarket fiction, and indulging her two golden retrievers.

Marian Salzman wrote a new book “Next Now” (2007). This book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business. It is an essential reading for managers, marketers, and just about everyone else. Get Next Now (2007) here.

Marian Salzman
Executive Vice President,
Chief Marketing Officer
JWT Worldwide