Vincent Albers
Vincent (1969) specialised in New Media during his study Marketing & Communication (specialisation New Media) at the University of Nijmegen. Before that he had completed his study on Publishing & Marketing in Amsterdam. After that he worked 4 years as a researcher, account manager and account director at Young & Rubicam Amsterdam.
He worked for the interactive accounts on KPN Telecom, UEFA Champions League, Signaal, EnergieNed, Ford Europe, KLM, Het Net, EQ-COM, Moneywell, Bouwfonds Hypotheken, ING Bank, CWLease, Essent, Vifit, Smiths/Lays, Vodafone, PWN.
He then started an interactive agency, which found a home in the leading Dutch Design Agency VBAT. Many (inter)national clients and projects followed, either interactive, corporate or retail. All this time his passion was research and trend analysis.
Again 4 years later - having nearly survived the Internet 1.0 bubble - he left VBAT to help set up a new Advertising, Marketing and Communication school at the University of Applied Sciences in Amsterdam.
Here he started a module Trend watching, where 200 students each year have to be trained in the basics of market research and trend watching. The students’ final outcome of all their research is the development of new products and/or new communication campaigns.
In again a period of 4 year Vincent studied, met and worked with many leading trend watchers to help teach the students in trend watching.
The module Trend watching has reached maturity right now, and The Institute for Media and Information Management is now able to tailor made trend watching projects for clients, be it that the primary focus is the education of students, not the commercial value for clients.
Having worked with Carl Rohde for nearly one and a half year on educational related projects, they both seized the opportunity to finally work together and started Science of the Time in the beginning of 2008.