Vincent Albers

Vincent (1969) specialised in New Media during his study Marketing & Communication (specialisation New Media) at the University of Nijmegen. Before that he had completed his study on Publishing & Marketing in Amsterdam. After that he worked 4 years as a researcher, account manager and account director at Young & Rubicam Amsterdam (advertising, direct marketing and internet branding/marketing).

He worked for the interactive accounts on KPN Telecom, UEFA Champions League, Holland Signaal, EnergieNed, Ford Europe, KLM, Het Net, EQ-COM, Moneywell, Bouwfonds Hypotheken, ING Bank, CWLease, Essent, Vifit, Smiths/Lays & Vodafone.

He then started an interactive agency, which found a home in the leading Dutch Design Agency VBAT. Many (inter)national clients and projects followed (WPP Group, ING, ING Bank, PWN, Nachenius Tjeenk, Essent, Nuon), either interactive branding, corporate branding or retail branding. All this time his passion was research and trend analysis., and all this time he was a member of the MT board.

Again 4 years later - having nearly survived the Internet 1.0 bubble - he left VBAT to help set up a new Advertising, Marketing and Communication school at the University of Applied Sciences in Amsterdam.
Here he started a module Trendwatching, where 200 students each year have to be trained in the basics of market research and trendwatching. The students’ final outcome of all their research is the development of new products and/or new communication campaigns.

In again a period of 4 year Vincent studied, met and worked with many leading trendwatchers to help teach the students in trendwatching.
The module Trendwatching has reached maturity right now, and The Institute for Media and Information Management is now able to tailor made trendwatching projects for clients, be it that the primary focus is the education of students, not the commercial value for clients.

Before starting Science of the Time in the beginning of 2008 Vincent and Carl Rohde worked together for nearly one and a half year on educational related projects.
Then they started the worlds largest community of the younger generations on trendwatching and coolhunting: http://www.scienceofthetime.com