Wojtek Szumowski

Group Director, Cognitive and Cultural Studies, Crispin Porter + Bogusky

I am a sociologist pursuing passion for cultural and social change at Crispin Porter + Bogusky, highly disruptive advertising agency focused on helping culture change.

Things worked out well for me because I was lucky to be at the right place at the right time. I grow up in Poland during a period of massive change of cultural, political, social and economical order that touched absolutely every sphere of human experience. Studying culture and human experience under these conditions of accelerated change equipped me with courage to do the new thing.
I am applying my sociological training and mental predisposition for culture jamming to my work, first at McCann-Erickson in Poland and in the US and since 2004 at CP+B, where I am fortunate to be part of creating cultural momentum for some of the most beloved brands like Volkswagen, IKEA, Burger King, Virgin Atlantic, Dominos, Nike and many others.