Spotted by Karol Rosolen, ESAMC Coolhunt ‘10, Brazil.
The company Stone Island was set up in the 1970’s but has continually managed to keep itself fresh and on the cutting edge. Inspired by harsh work environments the clothing has a certain aesthetic that appeals to the need to be functional and protective. The Ice Jacket is a new idea in a reinterpreted package. The jacket changes color when the temperature outside is between 10 and 15 degrees Celcius. As the Italian Wait Fashion notes, it’s a beautifully cut. It changes colors through the liquid crystals.

Spotted by Juliana Oliveira, ESAMC Coolhunt ‘10, Brazil.
The D*Light is a pillow and a light in one. The by Diana Lin designed pillow shows another aesthetic and another design sense at work. It can be functional and cozy at the same time. After making its initial splash as a supposedly novelty item, therapists have now been recommending the pillow to their patients who suffer seasonal affective disorder and depression. The LED’s used in the pillow also makes sure that it doesn’t burn up and through the fabric. There have been complaints by some that the shape and hardness of the LED cocoons within the pillow are a bit off putting and do not make it all that comfortable, we can however see the innovative thought process at work here. The designer put forward another way of look at lights, at pillows and how we use light for our own well-being.

Spotted by Marcela Benassi Fernandes, ESAMC Coolhunt ‘10, Brazil.
Although it shares its name with another interesting project surrounding decision making and computer Deep Green is a robotics project by the Robotics and Computer Vision lab in Queen University Canada. The project seems like something that would be found in a modern day John Tradescant the elder’s cabinet of rarities. Or it could be the first step towards the robotic version of a Vincent Lauria. This project is part of the Robotic Pool research field and has as its aim of producing a robot that can compete with and beat the best pool players in the world. Its name is derived from Deep Blue, the computer program that beat chess grand master Gary Kasparov in the late 1990s. The research field is focused on pool because as they say it’s a game of strategy, accuracy, the playing field is static and must come to rest before you can engage with it again and it’s a popular game. By visualizing how the computer lines up its shots its now taking the notion of Augmented Reality beyond just giving information on people and places and things. This is enabling decision making and action not unlike another project with the same name.

Spotted by Lucas Rossi, ESAMC Coolhunt ‘10, Brazil.
No this is not about the the heart of Leicestershire, but it’s a massaging wrap. The B(l)aby is one of those rare concepts that crosses the threshold and becomes an actual product.
Geof Ramsay’s product is a product that takes the Mozart effect and caters to mothers’ wishes to communicate with their fetuses. It’s a wrap that mothers place around their tummies that plays music or lullabies or just the mothers voice talking. After the child is born the wrap can be used as music device that can be hung above the crib. 

Spotted by Mateus Pinto & Luana Carvalho, ESAMC Coolhunt ‘10, Brazil.
The ColorOn Eye Shadow Applicators have a long history, but a history that attest to the strength of the business’ core ideal: “providing women with simple, time-saving and innovative technology, making it a little easier to be beautiful every day.” Irina Iosilevich, the founder of the company, spent years experimenting until she, her husband and her brother got the formula right and the innovation struck a sensitive cord. The product itself is applied via a hypo allergenic strip that is placed on the eyelid. Over the last few years blogs in the know have been going crazy over this product. Each starting with skepticism and then after trying the product itself appreciating what it brought to the table.

Spotted by Luana Carvalho & Marcela Paffaro, ESAMC Coolhunt ‘10, Brazil.
The Reef Fanning sandal is a design that REEF developed together with Mick Fanning, a two time ASP World Tour surfing champion. In the sandal REEF put a bottle opener. In 2007 when Fanning won for the first time REEF brought partnered with Fanning to bring out his sandal. Now in 2010, with Fanning once again crowned the world champion, the sandal is as popular as ever.