
No Logo
São Paulo is free of outdoors. This city of 11 million people has prohibited any visual advertising on the streets. No billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. We´re living a very odd situation, rediscovering the same old city that we thought knowing so well. One metropolis where making and spending money is the rule, where the market had abuse of the public space offer its residents unimpeded views of their surroundings. A new experience that´s feel like having your home back to you. That simple and that strong. However, we're passioned about advertising, we have fun with it, we're informed by it, we talk about it, it distract us from the chaotic traffic, but everything has a limit. The over 20.000 outdoors, that created a visual pollution in the city, made over 90% of the population approved the law against it.
Anti-choice (by
Barrie Barton, Australia)
At the newly opened Journal Canteen, Rosa Mitchell cooks lunch for you using the recipes she remembers from her childhood in Sicily. The choices are limited to just a couple of meals but the tastes are breathtaking. She only serves one red and one white.
Too many options has its detriments; sometimes the choices are so overwhelming you end up choosing nothing. And what about the false economy of choice? You spend $699 on an iPod because it holds 40,000 songs and yet you only ever listen to 10 albums. Or you purchase a $200 music festival ticket because there are 10 bands that you like on the bill… then you find out they are all playing on different stages at the same time.
{news_summary}