Top 15 October 2007



01. Light Bulb

This lightbulb is a levitating yet powered light bulb. It will float stably in midair and remain there for years without any physical contact, charging, or batteries. The bulb is levitated by electromagnetic feedback, and uses wireless power transfer to light itself up. Ironically, with the levitation and wireless power circuitry both on, this entire package still consumes less than half the power of an incandescent (directly powered) bulb. {news_summary}

02. Cheonggyecheon River

Seoul, the capital city of South Korea is one of the world’s mega cities. It is also one the toughest cities to live in. The city has quickly urbanized, coinciding with South Korea’s rapid industrialization. That has resulted in thousands of high rise buildings and millions of cars. The former mayor of Seoul decided to clear a highway from the 1970’s that crossed through the city center and make space again for a small river, the Cheonggyecheon, a stream that used to run under the motorway. He persuaded local politicians and businessmen and created a long open green space in the heart of the city. {news_summary}

03. ING-Cafe's

To make its brand known, the ING-bank decided to open café’s as a commercial space. The inside of the café is accentuated with a wide band of orange-colored rubber sheets, which extend from the floors up the walls to the ceiling. The first orange area has a service counter. The staffs who serve espresso are all ING Direct employees well versed in their financial products and capable of thoroughly answering questions from customers who come in to drink coffee and become interested in the products advertised in the brochures. {news_summary}

04. Wildlife

Created by an American artist, Karolina Sobecka, the tiger “Wildlife” is running in the streets of São Paulo this week. It´s one of the installations for the Electronic Language International Festival (FILE) at SESI Art Gallery. Between the pedestrians it will be projected on the walls of the buildings, moving in the same speed of the chaotic transit of the metropolis (here in SP, I think it will be stopped all the time!). The tiger is an animation painted by hand. The artist created a device that makes the image motion in the same speed to the automobile that carries its projector. {news_summary}

05. A Better World

Josh Levine (Los Angeles), Jan van Mol (South Africa) and Pim Derneden (inhabitant of the virtual world) all send us contributions that radiate a desire of a Better World in surprising new ways – and always empowered by the Internet. Josh: The X-PRIZE Foundation’s mantra is “Revolution through Innovation.” Founded by some of the biggest brains and wallets around, X-PRIZE creates and manages competitions that drive innovators to solve what it deems significant problems. The first contest was to create and launch a spacecraft that could take three civilians into space — within two weeks. Paul Allen’s team won. The foundation claims that the amount of money spent by teams in search of the solution was 10X the $10 million prize awarded to the winner. One of the new contests will award a multi-million dollar cash prize to the contestant who builds a commercially viable car that gets 100 miles per gallon. Their idea is to change the world by changing the way philanthropy is executed. Instead of asking people to donate to good causes, they want to tap into people’s competitive spirit and self-interests by holding carrots in front of the right goals. We think that’s pretty cool. Pim: Companies are exploring green design for environmentally conscious consumers. The list of green blogs is becoming bigger and bigger. I think www.hugg.com the best. With only the newest in Green. It is still small but with the eco-chic trend it has a lot of future growth potential. Check it out on: www.hugg.com. Jan: Actics is a new way to live your ethical values through feedback from the people who matter to you. Actics is about turning ethics into action through feedback from those your ethics concern. From its very conception Actics was meant to: 1. Make ethics concrete 2. Help agents navigate between demands from multiple different stakeholders. 3. Measure agents against their own values instead of detached universal codes and thus making general benchmarking meaningful. An attempt to use the open Source system of the internet, for reflection on human values, your personal goals and tasks, and adding concrete next steps as well as an evaluation system to it. I'm not sure if it will work, since it demands a lot of openness from the contributors. It seems less active now then a couple of months ago, but interesting enough to follow up on. {news_summary}

06. Rugby in Paris

This ad, designed to drum up tourism for Paris in the run-up to the Rugby World Cup is meant to be funny and eye-catching – which it certainly is. {news_summary}

07. The Nano Projector

Recently Explay introduced and demonstrated the oio at a press conference at SID in Long Beach, California. The oio is the world's smallest full colour projector. The revolutionary projector engine is small enough to fit inside your pocket or to be embedded in a mobile device. This allows the consumer to truly enjoy the big picture wherever they are. The oio uses laser based projection technology enabling high-resolution images 20 times larger than the mobile device itself. Explay openly provides a complete optic and electronic projector engine solution for simple and seamless integration into third party products. The pocket size projector will be launched in 2008. {news_summary}

08. Going Local

It’s no secret we’re living in a globalized world where information can travel from Europe to Asia in an instant and a businesswoman in India is just as likely to crave a midday Starbucks fix as her American counterpart. But even as the world feels smaller, many of us are rediscovering what’s special about our hometowns. People are increasingly buying local foods—for the freshness factor, to support their farmers and to reduce carbon emissions, among other reasons. While the local-food movement has attracted the most attention, going local extends beyond the edible. From architecture to arts and culture to natural attractions, residents are supporting and promoting the best of their local offerings. What’s next? It’s quite possibly in your own backyard. {news_summary}

09. This is Eddy

a 21 year old male from Henan Province. Eddy works as an apprentice in a Shanghai hairsalon. Keenly aware of current trends in looks, styles and fashions, he’ll spend just as much time styling himself as he will the clients. Everyday he uses Lancome's Mens Line Face Wash (sourced cheaply from taobao.com), checks for eyebrow hairs ripe for plucking, selects from a plethora of earrings, and then sprays some cologne. On occasion a little eyeliner comes out to enhance his Asian eyes. Then he’ll blow dry and style his hair. Says Eddy: "All this is normal daily things a guy’s gotta do. But one thing I really want to do and saving up for is to have my eyes and nose operated on. I want a double eyelid and a taller nose! Most of my friends have had it done." {news_summary}

10. Meetro

Meetro is the world's first location-aware IM client and real-time social network. The Meetro works the same way other IMs clients do, however it "scans" the position of your contact's list so that it can separate it in two main groups based on the distance that they are from you ("Nearby" and "In the area"). In that way, you get to connect with your friends and also get to know new people much more promptly.{news_summary}

11. The Underground Feels Better

Street Art 2.0 The past decade, street art has been influencing marketing, media and popular culture more than any other artform. Many big brands have collaborated with the best artists co-creating, art, products and communication. With the street art boom still in full effect, there is a new wave gaining momentum. Street Art 2.0 is a new form of street art which is more sophisticated and of higher quality. Artist work with thoughtfull concepts and continuously search for new ways to blend art with the street. Therefore Street Art 2.0 is harder to find and to recognize. We also see that the division between gallery, museum and street is more vague than ever. THREAD THREAD represents a new era in fashion retailing. A THREAD event combines shopping with music, art, and socializing. The centerpiece of each event is approximately 100 independent clothing lines peddling their wares, accompanied by an art gallery exhibit, DJ performances, film screenings, massages, and of course a bar. It’s an all-day lifestyle festival masquerading as a guerilla shopping mall. Attendance at each show is in excess of 3000 shoppers. THREAD events are currently held multiple times a year in San Diego, Seattle, and San Francisco. I believe they are expanding into other city's. {news_summary}

12. Luxury on the Move

Attending major music, sporting and arts festivals have become an increasingly popular summer pursuit for all levels of society. The problem for the wealthy is that while the event may be fun, they still like their creature comforts and sleeping in a tent in a muddy field rarely delivers the desired experience. Enter Spanish Hotel Movil, with its instant mobile Hotel. Carried on the back of a truck trailer, the two-story hotel can be erected in 30 minutes and offer 11 bedrooms with accommodation for 40 people. Every room has a bathroom, plasma screen TV, DVD and internetaccess. Depending on the trailer's configuration, a bar and moviescreening-room can also be included. A weekend costs EUR 7,000, or you can buy your own hotel for EUR 400,000. Another development from Nikki Beach Hotels and the Kloster Cruise Family are developing the $498M Nikki Breach at Sea floating resort that will sail the South Beach elite from party to party. {news_summary}

13. Space Disco

Norwich producer Lindstrom bringing George Moroder back to life, Madonna quoting Abba and Donna Summer, Canadian producer Tiga’s trippy beats… The escapist motto of disco is back on younger ears and lips. The best producers in electronic music are sampling disco basses in combination with any other music genre. Hedonistic to the extreme!{news_summary}

14. Odo7

Odo7, (Odor Jay). A business convention in Hong Khong, the Isabella Rossellini party, a fashion show in Rome, a rave in Shanghai, he is very busy. Tommy Hilfiger recently asked him to create a fragrance for him and had to wait a bit. When he performes he is spreading the aromas in the air in the same way a DJ is mixing the music. Odo7 uses the psycoactive proprieties of the smells in a proactive way: he can make people horny, chill down a brawl in a menthol cloud or create the atmosphere he wants.{news_summary}

15. Momento Mori

Julia DeVille is a Melbourne based jeweller/taxidermist whose Disce More range has made their way into an extremely impressive range of stockists including Paris’ L’Eclaireur and Melbourne’s signature boutique Cose Ipanema. Using only animals that have died of natural causes, De Ville embellishes the preserved bodies with small gems and places them against petrified jet wood, which was traditionally used in Victorian mourning jewellery. Far more delicate and less vulgar than the Damien Hirst’s diamond skull De Ville’s creations seem as beautiful in death as they are in life.{news_summary}

Top15 archive

  • October 2007
  • December 2007
  • February 2008
  • April 2008
  • June 2008
  • September 2008
  • Round 7

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