Cool Edition October ‘07




01. Light Bulb

Light Bulb

This lightbulb is a levitating yet powered light bulb. It will float stably in midair and remain there for years without any physical contact, charging, or batteries. The bulb is…

02. Cheonggyecheon River

Cheonggyecheon River

Seoul, the capital city of South Korea is one of the world’s mega cities. It is also one the toughest cities to live in. The city has quickly urbanized, coinciding…

03. ING-Cafe’s

ING-Cafe’s

To make its brand known, the ING-bank decided to open café’s as a commercial space. The inside of the café is accentuated with a wide band of orange-colored rubber sheets,…

04. Wildlife

Wildlife

Created by an American artist, Karolina Sobecka, the tiger “Wildlife” is running in the streets of São Paulo this week. It´s one of the installations for the Electronic Language International…

05. A Better World

A Better World

Josh Levine (Los Angeles), Jan van Mol (South Africa) and Pim Derneden (inhabitant of the virtual world) all send…

06. Rugby in Paris

Rugby in Paris

This ad, designed to drum up tourism for Paris in the run-up to the Rugby World Cup is meant to be funny and eye-catching – which it certainly is. 

07. The Nano Projector

The Nano Projector

Recently Explay introduced and demonstrated the oio at a press conference at SID in Long Beach, California. The oio is the world’s smallest full colour projector.
The revolutionary projector…

08. Going Local

Going Local

It’s no secret we’re living in a globalized world where information can travel from Europe to Asia in an instant and a businesswoman in India is just as likely to…

09. This is Eddy

This is Eddy

a 21 year old male from Henan Province. Eddy works as an apprentice in a Shanghai hairsalon. Keenly aware of current trends in looks, styles and fashions, he’ll spend just…

10. Meetro

Meetro

Meetro is the world’s first location-aware IM client and real-time social network. The Meetro works the same way other IMs clients do, however it “scans” the position of your contact’s…

11. The Underground Feels Better

The Underground Feels Better

Street Art 2.0
The past decade, street art has been influencing marketing, media and popular culture more than any other artform. Many big brands have collaborated with the…

12. Luxury on the Move

Luxury on the Move

Attending major music, sporting and arts festivals have become an increasingly popular summer pursuit for all levels of society. The problem for the wealthy is that while the event may…

13. Space Disco

Space Disco

Norwich producer Lindstrom bringing George Moroder back to life, Madonna quoting Abba and Donna Summer, Canadian producer Tiga’s trippy beats… The escapist motto of disco is back on younger ears…

14. Odo7

Odo7

Odo7, (Odor Jay). A business convention in Hong Khong, the Isabella Rossellini party, a fashion show in Rome, a rave in Shanghai, he is very busy. Tommy Hilfiger recently asked…

15. Momento Mori

Momento Mori

Julia DeVille is a Melbourne based jeweller/taxidermist whose Disce More range has made their way into an extremely impressive range of stockists including Paris’ L’Eclaireur and Melbourne’s signature boutique Cose…


Contact: Carl Rohde, +31 621 243 114, Tilburg, Netherlands (GMT +1)


Contact: Vincent Albers , +31 623 046 643, Amsterdam (GMT +1)


Contact: Ingeborg Bruinewoud , Utrecht (GMT +1)

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