Think natural materials (often organically produced), loose silhouettes and earth toned colours. Environment friendly produced fashion reaches in 2010 the level where it becomes stylish. Brands like Read why it's cool | Check related trends | React | Print | E-Mail through

The rock star is controversial and inspires us with dreams of rebellion and authenticity. Rock, that violently and often self destructively uncompromising attitude has become scarce in youth culture with…

The 1930’s saw the rise of surf clubs in major surfing areas of California. By the 1950’s Dale Velzy opened California’s first surfboard shop in Manhattan Beach. Soon after, surfing…

Curating is mainly a men’s trend. It is about meticulously selecting your clothing ingredients, based on extremely thorough knowledge of context and history. This is about distinguishing by knowledge. Think…

Workerwear is back after a period of hibernating.  Now we see general workerwear brands return after years of  low key presence. Leading cool brands in Europe: Dickies, Carhartt, Wrangler. In…

The growing recognition of the beauty of raw denim is now reaching the masses while at the same time remaining an underground phenomenon. It’s a mainly European/Japanese trend, slowly conquering…

Clogs are in the spotlight. Think Sanita’s clogs, mostly known for their functionality during work in hospitals and farms. Now they are taken to a new, next level. The Danish…

Too many mass luxury labels ‘betrayed’ the consumer by offering an average product for a premium price. Yes, they served us glamour via advertising, but real exclusivity and true quality…

Bloggers have definitely turned the fashion world upside down. Their influence has grown to such an extent that they are hired by large media companies and fashion brands to shoot…

Amsterdam is the city where denim label G-Star originated. 20 years ago G-Star released the Elwood: A ‘revolutionary’ denim designed by French designer Pierre Morrisset and the new start of…

Sportswear is clearly back in fashion. However: think niche sports. Niche sports are more cool because they haven’t been claimed yet by commercial interests and mass consumerism. Great example is…

This is a trend for young girls/women. It is dark. It is not the realm of hope and optimism. But it is a fact of life and it can look pretty…

Azzedine Alaia is a worldwide respected fashion designer who passionately avoids the fashion circus and all the p.r. tricks involved. He only brings his shows when he decides it is…

Milan catwalk fashion for summer 2010 is all about transparency, sculpting tight dresses (Herve Leger), body cut-outs everywhere, nude colors, tight high hemlines, lingerie as outerwear and, in the end:…

This is the territory where outdoor and sportswear meet tailoring and urban wear. It’s mainly menswear. Technical materials from the outdoor world are combined with the cuts and styles of…