- The Inevitable Metrosexual Question: Where is the Cowboy in Me?
- Globalisation’s Shift to the East
- Cool Wonderlands & Human Pearls
- You Will Respect My Authority
- Give Me Interactive Kicks
- The Power of the Collaborative Web
- Help Me to De-stress
- The Very Many Faces of Experience Economy
- Roots and Wings
- Give Me Narratives
- Coloured Mood Management
- Cool Protection
- Sane Recession
- Secrecy, please
- Cool Creators of Cool
- Manipulating Media Society
- Empower Me
- The Better World
- Dolphins in the City
- Brand Loyal
- Does Not Seduce Me Enough
- TV Commercials are not for me
- Beyond Peer Group Pressure
- Vitality Management
- Quality is All to me
- The Second Half of My Life
- Females: Between Barbification and Real Empowerment
- Females: The Only Way is Up
- Male Metrosexuals
- Cool Personalisation
Mentality Trends
A show of cool gadgets and examples are nice to watch. But superficial. And not what we are aiming for. We delve, behind the surface, for the Mentality Trends behind all the cool gadgets and examples. What do these mean? To what magnificent academic insights can they be linked – see the best books behind every Mentality Trend? Here we present Science of the Time’s leading Mentality Trends. They are solidly there, definitely not decreasing but at the same time continuously developing and changing their faces to the world.
Soft Spots
Soft spots are What Really Makes a Generation Tick. What are their collective ambitions, desires, worries and anxieties? What are these Soft Spots for the Computer Game Generation, for Generation Search (the adolescents and beyond), Generation X (the career striver, the family generation) and for the Baby Boomer 50+ generations?