Cool Personalisation, please
Cool Personalisation, please. “Our parents had more. We want it more special.”
First phase – personalised T-shirts, jeans, bags etcetera.
Second phase: a little bit of that Human Touch, please (what is more personal than that?)
Third phase: Cool Appropriation (“I really, really want to make it my own, like the music on my Ipod).
Fourth phase: Deeper Personalisation- empowered by the Net.
Related books
Customer Experience Management by Bernd Schmitt
Managing the Customer Experience by Shaun Smith & Joe Wheeler
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