Science of the Time, formally known as Signs of the Time

Authenticity by B. Joseph Pine, James H. Gilmore

“FAKE. CONTRIVED. DISINGENUOUS. PHONY. INAUTHENTIC. Do your costumers use any of those words to describe what you sell or how you sell it? That is exactly how more and more consumers view what companies offer them. People increasingly see the world in term of real and fake, and want to buy something real from someone genuine, not a fake from some phony.”

“Business today, therefore, is all about being real. Original. Genuine. Sincere. Authentic.”

Priceless by Frank Ackerman & Lisa Heinzerling

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First when people reported their consumption experiences, good or bad, it wasn’t just the product or service itself that created the reaction. Other factors such as the packaging on the DVD, an operating manual, a call center, or the ease of finding a product were also cited as contributing to the overall experience. Second, when people talked about an offering in terms of the experiences they had with it, they rarely confined their remarks to how well it did or didn’t work. Their reports often included phrases like “It made me feel…”, “It reminded me of…”, or “It helped me to…””

The Experience Economy by B. Joseph Pine

“Companies stage an experience when they engage costumers in a memorable way.”