Science of the Time, formally known as Signs of the Time

The inevitable Rise of Experience Economy. The richer part of the world has more material gear than they need and want. And they know it. What they want from here on is: Dear Memorable Experiences. Because Memorable Experiences never fade out, or bore you. First phase were the flagships (and they still are there). Second phase is Living Room society (more close to the heart, less over-marketed – Friend are the Oxygen of my Life). Third phase is Back to the Really Enriching Product (like the Ipod). Fourth phase are all Digital Co-creative Experiences the Net offers And in all these phases cool Design adds substantially to the experience.