The Very Many Faces of Experience Economy
The richer part of the world has more material gear than they need and want. And they know it.
What they want from here on is: Dear Memorable Experiences. Because Memorable Experiences never fade out, or bore you.
First phase of Experience Economy: the flagships of this world (Nike Town etc): once cool, now often over-marketed and artifical.
(Aunties Cakes, Amsterdam, where you can eat in ‘Aunties Livingroom’)
Second phase of Experience Economy: Living Room Society: experiences more close to the heart, less over-marketed, experiences with friends (who after all are “the oxygen of your life”.) This phase will never fade out.
Third phase of Experience Economy: Back to really enriching and empowering products: like The Ipod. The experience is IN the product.
Fourth phase of Experience Economy: Virtual Co-Creative experiences on the Internet: all forms of social creative networking.
Fifth phase Experience Economy goes More Authentic.
Whatever the phase: cool designs always adds substantially to the experience.
Related books
Authenticity by B. Joseph Pine, James H. Gilmore
“FAKE. CONTRIVED. DISINGENUOUS. PHONY. INAUTHENTIC. Do your costumers use any of those words to describe what you sell or how you sell it? That is exactly how more and more consumers view what companies offer them. People increasingly see the world in term of real and fake, and want to buy something real from someone genuine, not a fake from some phony.”
“Business today, therefore, is all about being real. Original. Genuine. Sincere. Authentic.”
Die Erlebnisgesellschaft by Gerhard Schulze
The Experience Economy by B. Joseph Pine
“Companies stage an experience when they engage costumers in a memorable way.”
The Perfect Thing by Steven Levy
“A thousand songs—an entire record collection—in your pocket? It sounded like a dream. But a small team working for a big company in Silicon Valley understood that digital technology had put that far-fetched scenario within reach.”
Recent related cool observations
- WornAgain.co.uk(top15)
- Wellaflex Viral in Bucharest
- Vintage
- Urban Technical: Surviving in Style(top15)
- True Blue: The Cult of Raw Denim(top15)
- Transparent Toilet
- Top-10 Coolest Worldwide of 2008: Ouch/Bling(top15)
- Top-10 Coolest Worldwide of 2008: ING-Cafe’s(top15)
- Tooth Tattoo
- Tocques et Clochers(top15)
There is 1 comment on this trend article
Reaction by SHINKAN on Monday 1 March 2010 9:28
still we are going to search more