What Really Makes Sense
Tell me What Really Makes Sense, What Really Adds Value.
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Storytelling by K. Fog, C. Budtz & B. Yakaboylu
“We navigate our world using symbols and visual expressions that signal our personality and our values. And strong brands are one of the means by which we do this….Tough times lay ahead for companies that shut their eyes and continue to compete only on product and price.”
The creative office by Jeremy Myerson & Philip Ross
“CREATIVE OFFICES were once the exclusive province of designers, architects or film-makers; the chic settings for record producers, photographers or fashion people. They belonged to organizations working in the creative industries and were imaginative, alternative and atypical in their style and layout. The vast majority of workplaces meanwhile adhered to a machine-like, hierarchical model of modern office design in which any creative or individual elements were sacrificed to the perceived needs of management efficiency.”
The Dip by Seth Godin
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
The perfect thing by Steven Levy
“A thousand songs—an entire record collection—in your pocket? It sounded like a dream. But a small team working for a big company in Silicon Valley understood that digital technology had put that far-fetched scenario within reach.”
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